Design concepts / Real estate / Dubai
Three 3D websites for a Dubai real estate advisor.
Three distinct, scroll-driven website concepts for Dr. Farah Merhi, an investment advisor in Dubai real estate. Bilingual English and Arabic, each ending in a WhatsApp enquiry flow.

Case Study Overview
A suite of three premium 3D scroll-driven website concepts engineered for a luxury Dubai property advisor. Built with Three.js WebGL and GSAP, each design features full bilingual English and Arabic RTL typography with direct WhatsApp conversion funnels.
- For
- Dr. Farah Merhi, Invest in Dubai
- Industry
- Real estate investment
- Location
- Dubai, UAE
- Deliverable
- Three website design concepts (free samples)
- Languages
- English and Arabic (right-to-left)
- Stack
- Three.js, GSAP ScrollTrigger, Lenis
The brief
A Dubai real estate advisor sells trust before she sells property. The site had to feel premium, work for English and Arabic speaking investors, and turn interest into a WhatsApp conversation rather than a long form.
Three concepts, not three colour swaps
Each concept tells the story with a different 3D centrepiece. Midnight Tower places a gold tower in a night skyline. Palm Maquette builds villas across a 3D Palm island as you scroll. Maison Diamond uses an emerald and gold palette and a diamond that shatters into facets.
Bilingual by design
Every concept switches between English and Arabic, with a full right-to-left layout for Arabic rather than mirrored text on an English layout.
Built to convert
Each page ends in a WhatsApp enquiry flow, because that is where serious buyers in the region expect to talk.
Engineering specifications
Architecture & outcomes.
| Design Concept | Interactive 3D Centrepiece | Conversion Mechanism |
|---|---|---|
| Midnight Tower | Gold 3D tower model in a dynamic night skyline | Direct WhatsApp enquiry button tailored for UAE investors |
| Palm Maquette | Interactive villas rising across a 3D Palm Jumeirah island | High-intent project consultation scheduling flow |
| Maison Diamond | Emerald & gold palette with a diamond that shatters into facets | One-tap private WhatsApp discussion channel |
Gallery



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